BSI Appoints Director of Business Relations
06 July 2010
BSI, the leading procurement specialist in corporate and public sector accommodation, meetings and event management has appointed Justin Cole to the newly formed position, Director of Business Relations.
Based at BSI’s Head Office in Taunton Cole will be responsible for overseeing the specialist’s market positioning to both prospective and trading clients and suppliers, as well as new product development and service stream evolution.
Joining BSI as a Board of Management team member, Cole has a wealth of commercial and marketing experience gained at easyJet, Royal Mail and Octopus Travel.
Speaking about his first and subsequent impressions of BSI, Cole said: “During the down turn, BSI has taken innovative steps to enhance their cost avoidance expertise and cost saving solutions, to continue delivering great value to its customers. On the back of significant investments in internal IT systems development and a great team across all offices, I hope I will help further strengthen BSI’s position by ensuring that the messaging of BSI’s value proposition is clear and we deliver on it.”
BSI’s Managing Director, Trevor Elswood added: “Our commitment to delivering clients with the optimal mix of cost savings, cost avoidance and creativity has meant that we have always pushed and challenged ‘the norm’ and have been able to demonstrate that BSI is an innovative, pioneering specialist. I have every confidence that Justin will meet the challenge of ensuring we continue this forward thinking trend to benefit our clients and the industry as a whole.”